About Janet Pillitteri

Building World-Class Enablement Programs From the Ground Up

Data-driven, innovative Learning Leader with 15+ years of experience designing and executing comprehensive learning, onboarding, and leadership development strategies for scaled global workforces. As the founding enablement hire at Axonify in 2016, I've helped grow the function from the ground up into a core operational pillar.

I build the operating system—not just the content: competency maps, RACIs, scope-and-accountability models, and the instrumentation to tell whether programs actually worked. An "operational builder" at heart, I translate cross-functional needs into structured, blended learning paths, interactive modules, and sustainable knowledge ecosystems—actively embedding tools like Claude and NotebookLM into onboarding, micro-learning, and field-ready skills to drastically accelerate time-to-productivity.

15+
Years Experience
10+
Certifications
Let's Talk About Joining Your Team
Janet Pillitteri - Revenue Enablement Professional

My Approach to Revenue Enablement

I believe great enablement isn't about one-size-fits-all solutions. It's about building strategic programs tailored to your team's needs and delivering measurable impact.

Build From Scratch

I thrive on creating enablement programs from the ground up, establishing foundations that scale with your business.

Data-Driven Results

Every program is measured for effectiveness using tools like Salesforce, Gong, and Seismic to ensure tangible business outcomes.

Cross-Functional Alignment

I partner with revenue leaders across the entire customer journey—from BizDev to Customer Success—to drive cohesive execution.

Proven Methodologies

Expert in implementing MEDDPICC, Command of the Message, and Sandler—driving adoption that increases win rates.

Core Skills

What I Bring to the Table

A full-stack enablement skill set spanning strategy, operations, technology, and every role in the revenue journey.

Strategic Leadership

  • GTM Strategy & Roadmap
  • SKO Design & Execution
  • Global Scaling

Operational Excellence

  • Sales Methodology (MEDDPICC, Sandler)
  • In-Deal Coaching
  • Playbook Creation

Tech Stack & AI

  • Seismic (Admin), Salesforce, Gong
  • Claude, NotebookLM, Asana
  • Axonify (LMS), Dock

Full Journey Enablement

  • BDR/SDR, AE, Channel Partners
  • Account Management, CS, Implementation
  • End Customers
Professional Experience

A Track Record of Impact

Two decades of building, scaling, and operationalizing revenue enablement—from founding hire to executive leader.

Axonify

Director of Revenue Enablement & Customer Enablement

Aug 2022 – Present
  • GTM Strategy & Scaling: Partnered with executive leadership to scale the revenue function to $60M ARR from $5M, transforming enablement from a training support role into a core operational pillar.
  • Pipeline Acceleration: Designed and executed a Q2 "Quarterly Pipeline" program, generating an additional $2.5M in pipeline year-over-year.
  • Methodology & Conversion: Operationalized MEDDPICC across the global sales org, driving measurable win-rate gains through rigorous adoption tracking in Salesforce.
  • M&A Integration: Led the enablement and GTM integration strategy for two major acquisitions, ensuring seamless onboarding and messaging alignment.
  • Customer Enablement: Established the function from scratch with a ZenDesk learning center and in-app support via Pendo—achieving an 8/10 satisfaction rate and 2,000+ content views in the first year.
  • Revenue Ramp: Scaled a cross-functional onboarding program across Marketing, BizOps, and CS—maintaining an 8.5/10 satisfaction score while reducing time-to-productivity.

Axonify

Manager, Revenue Enablement

Mar 2021 – Aug 2022
  • Cross-Functional Alignment: Expanded enablement scope to support the entire customer journey (BDR to CS), ensuring a unified "Customer Centric" message.
  • CMS Deployment: Led the end-to-end evaluation and deployment of Seismic, achieving 98% adoption within the first year through aggressive change management.
  • Sales Reinforcement: Built the "Reinforcement Framework" for third-party training (Sandler/Corporate Visions) to ensure lasting behavior change.

Axonify

Sales Enablement Manager (Founding Member)

Nov 2016 – Mar 2021
  • Function Building: Built the enablement function from the ground up, creating all foundational playbooks, onboarding paths, and GTM templates.
  • Developed, facilitated, and maintained Sales Onboarding for Axonify new hires.
  • Created interactive, gamified hands-on learning activities for QBRs and team-specific meetings.

BlackBerry

Senior Global Sales Strategy & GTM Advisor

2015 – 2016
  • Global Partner Enablement: Designed and executed GTM strategies for ISV Partners and the Custom App portfolio, supporting 400+ technical sales participants annually.
  • Curriculum Design: Developed a 17-module Instructor-Led Training (ILT) program for Carrier Account Managers to drive partner-led revenue.

BlackBerry

Senior Product Configuration Specialist

2006 – 2015
  • Led the Configurator Module project as Project Lead—automating configuration activities, streamlining processes, and reducing errors.
  • Facilitated training and user acceptance testing for ~80 colleagues, and conducted needs assessments to design blended and classroom learning.
Education & Certifications

Credentials

Education

  • B.Ed., Adult Education
    Brock University
  • Honors BBA, Co-op
    Wilfrid Laurier University

Certifications

  • Sales Enablement Collective Core
  • Seismic Administrator
  • HubSpot Sales Enablement
  • SpeakersLab Talk Master
Career Journey

Ten Years Building Revenue Enablement at Axonify

From founding the enablement function in 2016 to helping deliver the best commercial year in Axonify's history in 2025—here's the evolution, year by year.

2016–2018

Founding the Function

Joined in October 2016 and built an 8-week sales onboarding program in 8 weeks, plus a full 12-month content calendar. In 2017, established the Sales Enablement Framework and launched Mentoring, Challenger, and Power Messaging programs. By 2018, moved from programs to process—iterating the Sales Process Model and rolling out the Axonify Sales New Hire Program across three tracks.

2019–2020

Scaling & Virtual Pivot

Formalized the Sales Enablement Manager role, ran quarterly QBRs, and created vertical messaging and competitive libraries. In 2020, pivoted the entire function to remote—converting QBRs into multi-week virtual sessions with a Producer/Facilitator model and rolling out Seismic.

2021–2022

Growth to Revenue Enablement

Expanded scope horizontally across Customer Success and Support as Revenue Enablement Manager, taking on budget responsibility and hiring a direct report. In 2022, led a team throughout the Nudge acquisition—integrating pipelines that surged opportunity volume 65%.

2023–2025

Maturity & Modernization

Established structural accountability with the Revenue Team Competency Map and Enablement/BizOps RACI. Piloted "Revenue Ramp" onboarding across non-revenue departments, expanded Storylane demo creation, and introduced early AI prompt experiments. In 2025, installed and certified the organization on Command of the Message, migrated from Seismic to Dock, and expanded AI course offerings.

  • Rolled out the Command of the Message methodology with adoption tracking via Gong and Salesforce integrations—building the first true measurement of methodology adoption
  • Led the Seismic → Dock content platform migration end-to-end, shipping a comprehensive change package built with AI prompt skills
  • Redesigned onboarding by consolidating learning paths from 7 down to 3 for a clearer, faster ramp
2026 YTD

Today & Beyond

Leading Revenue Enablement at Axonify with a mission to remove friction from the customer journey—so every GTM team (Sales, CS, Implementation, Partners) starts each conversation prepared, on-message, and backed by the right tools. Started 2026 as a team-of-one and rebuilt capacity around scalable programs and AI.

  • Built 15+ Claude skills for GTM (Win Wire, RFP Assistant, Competitive Coach, and more)
  • Scaled the Dock Launch Hub to 450–600 monthly visits and enabled 4 company-wide launches
  • Enhanced the sales ramp path with Claude-designed exercises

Ready to Build Something Great Together?

Whether you're looking to build an enablement program from scratch or scale your existing efforts, I'd love to explore how I can support your revenue goals.

Businesswoman presenting marketing data and analysis to colleagues during a meeting in a modern office, fostering teamwork and collaboration

Let's Connect

I work with revenue leaders who need expert enablement support without the overhead of a full-time hire. Let's discuss:

  • Building or scaling your enablement function
  • Implementing sales methodologies that drive results
  • Planning and executing high-impact RKOs
  • Rolling out tools with high adoption rates
Schedule a Consultation

Connect with me on LinkedIn